a financial site with a difference...
 We believe that some financial products are sold only because they generate big commissions for the intermediary that sells them.
We aim to be the site that tells you the good and the bad about financial products.
We aim to explain the small print and the lesser known facts about financial products.
We believe that only informed customers can make the right decision about financial products.
Equipped with our knowledge of financial products, we aim to join the rank of the Consumer Champions **.
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** Other consumer champions:
- Motley Fool
- Martin Lewis Money Saving Expert
- BBC Working Lunch
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